Insight

AUA is the new SaaS

Published on

January 20, 2025

Fifteen years ago, everything was about the power of SaaS. SaaS was the answer to justify higher multiples and investment enthusiasm. Why? Because SaaS was considered sticky—offering predictable recurring revenue, low churn rates, and scalability that investors loved. Read on to explore these insights in greater depth.

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AUA is the new SaaS

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